Devising Audience Building Content Marketing Campaigns

I’m a B2B ghostwriter who helps small and growing brands get found in Search. My expertise lies in creating content marketing campaigns for solo business owners and startup brands with an eye on scaling.

As a B2B copywriter, the content is tailored to the needs of your business. Use top-of-the-funnel marketing campaigns to drive awareness, middle-of-the-funnel campaigns to nurture prospects, onto the bottom-of-the-funnel content that’s designed to get subscribers/followers to click on buy buttons to boost your bottom line.

Tailoring Content to Marketing Channels

Content goes farthest when it’s tailored to the channel it’s published on. Omni-marketing necessitates two types of content, and both have to be engaging. Long-form copy for your website; short-form for social media marketing, and a consistent brand voice in your company email newsletters. I can write it all!

Expert Copy You Can ONLY Get from a Generalist Freelance B2B Ghostwriter

I’ve helped trades people like owner operated roofing companies and similar trades, credit brokers, and gardening stores. On the brand side, I’ve worked with builders merchants, a car lease company, and several niche e-commerce stores to help scale their sales.

The knowledge I’ve gained from over a decade of ghostwriting content for service providers – a picture framer, a baby scan clinic, several photographers, and at one point, an Australian Cosmetic Surgeon – gives me a deep knowledge pool to draw on, merge interests, and craft copy that’s so unique it can’t help but grab and hold readers’ attention.

I’m based in Ayrshire, south of Glasgow, Scotland, UK, but with video and email, I frequently work with clients all over the globe. Just keep in mind my timezone is GMT.

I look forward to seeing what we build together.

Contact me here, or email Robert@upscalecontent.com.

If it helps, here’s a swipe email.

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Subject line: We’re Hiring!

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Hi Robert,

I’m ______ , founder/owner/or job title at (company name and URL).

Our short-term goals are ______, and in the longer-term, we hope to ____________.

Right now, we’re working on (a project launch/a new product release/new website/website rebrand/increasing Search traffic/social media awareness/diversifying our backlink profile via a guest blogging campaign).

Can you help? If so, when’s good to talk?

Thanks
[Your ‘preferred’ name]

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I usually respond the next ‘working’ day.