Websites without traffic don’t add to your bottom line. Traffic without strategy adds to overheads. Before you know it, costs are sky-rocketing and sales are trickling in, and that’s if you’re lucky.
If you’re running a small website, or trying to, you probably already know that sinking feeling of learning in dribs and drabs about what you think you ought to know, some of it useful, others occupying mental space that you may want to implement one day.
Like Facebook marketing, Insta reels, Pinterest campaigns. The free stuff that just drains time rather than mo’ money.
By the time you’ve experienced late nights doing website tweaks, watching YouTube tutorials, reading the books “someone” recommended, you’re just more tired and confused by the lot of it.
More hype, strategies, or instructions are not what you need right now.
Hello, I’m Robert…
I’ve been involved in online marketing since 2008. Not as a tutor, coach, or podcast host, but as someone who’s tried most of it, lost sites to algorithm changes, written for other people’s businesses while putting in the late-night hours building my own.
I’ve gradually learned to tell the difference between what should work, and spot the failure points before going all-in on any particular strategy.
I got into this the way a lot of people do: curiosity. I remember receiving a dubious direct mail offer, started pulling the thread on how it worked, and ended up down a rabbit hole that led me to affiliate marketing, SEO, freelance writing, and about a half-dozen business models I’ve tested with varying degrees of success.
I’ve had niche sites wiped out. I’ve ranked number one for commercial terms and sold nothing. I’ve learned that AdSense and affiliate marketing don’t mix, that PLR needs networking not SEO, and that buying links only works until it doesn’t (and by then the damage is done).
What I’ve ended up with is a working knowledge of how a one-person “online” business works. Not the shenanigans influencers would have you believe. The solo operators who are too busy putting in the work that they don’t have the time to put out polished videos about entrepreneurship.
Introduce yourself…
If any of what I’ve written sounds familiar, I’d genuinely like to hear from you.
Use the comment form below to tell me what you’re working on and ask the question that’s been sitting in the back of your mind.
Why? Because this site used to serve me. Now I want it to serve you. Ask the question, I’ll reply personally. And if a pattern emerges, I’ll build something around it.
Best
Robert