Portfolio
Listed below are some of my more memorable projects with live links to the published material. Projects are arranged by topic. You can either scroll through each or click on the type of content that you require to view relevant samples.
Blogs
Real Estate
This was one of several in-depth guide posts that I had been hired to create as part of the client’s inbound marketing campaign.
Client: 222 Estates
Project URL: Click to View
Category: Blogs
Finance (Pillar Post Example)
This was an authority-building piece of content published as part of a wider SEO strategy to boost the website performance and educate readers on personal finance matters related to credit scoring in the UK.
Client: 1st UK Mortgages
Project URL: Click to View
Categories: Blogs, SEO
SEO, Sales Page Copywriting, and Blogs
This was a complex project covering weld automation. I worked with the SEO agency to create compelling landing pages for various weld equipment rental pages, and with their internal marketing manager to create blog content to support the brands’ expansion.
A feature piece on the blog was Wind Tower Manufacturing > Click to view.
Client: Redrock Weld
Project URL: Click to View
Categories: Blogs, SEO
Copywriting, Content Strategy, and Marketing
This project began with me assisting with the SEO copywriting for the landing pages, then progressed on to growing the website with content marketing.
Client: Top Box Self Storage
Project URL: Click to View
Categories: Blogs, SEO
E-Commerce
E-Commerce Category Descriptions for a Dance Apparel Store
This project required category descriptions to be written with SEO in mind and internal linking to related categories where appropriate. The screenshot attached is for the “pointe shoes” dance range.
Client: Dance Store Direct
Project URL: Click to View
Categories: E-commerce, SEO
E-commerce Copywriting for Amazon Listing and Web Copy
This project involved creating the sales copy for the Amazon listing, which was then followed up with the web copy for the Craft Wired Cases home page and about page. This involved working directly with the founder, interviewing, and ghostwriting the About page to reflect the brand.
You can view the original Amazon.com listing here.
Client: Craft Wired Cases
Project URL: Click to View
Categories: E-commerce, Copywriting
SEO Descriptions for Trail Bike Parts Store
TB Parts sell Trail Bike parts. This project involved using the Surfer SEO software to create optimized product category descriptions for some of the bike models the store sells parts for. An example is shown in the screenshot above to show the copy created for the Honda Monkey 125 category page.
Client: TB Parts
Project URL: Click to View
Categories: E-commerce, SEO
SEO Content Optimized with Surfer SEO
This project involved using the Surfer SEO tool to create supporting copy for dozens of major car brands. An example screenshot is attached. To view others, click the link below to Google the following query
site:rodo.com/lease-or-buy-new-* + “FAQs”
Each of the resulting pages that show in the SERPS has an FAQ section added to the brand page to support the site’s SEO performance.
Client: Rodo
Project URL: Click to View
Category: SEO
E-Course
Cabin Crew E-Course
This was a 20-module course created over 6 months that covered everything that would be required to gain employment as a cabin crew member/flight attendant.
Client: New Skills Academy
Project URL: Click to View
Category: E-course
Pet Sitting and Dog Walking E-Course
This course was created from a business perspective to teach the intricacies of pet sitting for a wide variety of pets, then expanded into the business side of things to cover health and safety, insurance, business types, and marketing methods. In total, there were 23 modules, each with a multiple-choice end-of-module assessment.
Client: New Skills Academy
Project URL: Click to View
Category: E-course
Local Area Landing Pages
In addition to the above, I also have experience creating local service pages for local businesses, including for tradespeople. Use the links below to view the pages.
Category: local SEO