Content drives business online.
Your website content sells your products and services and can drive referral traffic when it is optimized with SEO best practices.
I’m a resourceful freelance writer with 10-years’ experience in multiple industries, competent with WordPress, and I excel at research.
Discover my 3-Step Process to Create YOUR Content
Through any of the writing services below, I can help meet your business’ content needs.
Copywriting is the foundation for every piece of content that is part of a sales and marketing funnel.
The intended purpose is to guide prospects from the top of the funnel, through the middle stages, then finally close the deal with a sale, an appointment, or a booking confirmation. Whatever your ask is, the call-to-action gets the user to take the action your business needs.
Conversions will be higher with a professionally copywritten sales funnel rather than a single sales page with no other components.
I can provide assistance in piecing together a marketing funnel for your products or services.
Get found on search with strategic SEO copywriting. Correctly placed keywords within powerful heading tags to positively impact SEO while improving readability.
- Image alt tags filled out correctly for the sight-impaired – without keyword stuffing in HTML
- Headings and sub-headings optimized,
- Deep-linking for easier navigation (bots and users)
- Outbound links to trusted sources to build your credibility
- Meta descriptions within the character limit
- (60 characters for the title, and for the description, 120 characters for mobile search, 155-160 on desktop search)
- Feature snippets formatted for the coveted rank 0. – when the information on your page directly answers a Google query.
UX is shorthand for user experience. It differs slightly from copywriting.
The purpose of UX writing is to guide users through a digital process. This style of writing focuses more on microcopy. I have experience working with web design agencies to create copy with tight character limitations.
This style of writing needs to be as concise as possible. The fewer words, the better.
Content marketing straddles every type of media format and marketing channel. From YouTube videos, social media posts, influencer marketing campaigns, and newsletters, right through to the email inbox.
I can create multiple types of written marketing material including blog posts, newsletters, social media blurbs, case studies, and white papers.
I am familiar with a range of collaboration tools including Slack, ClickUp, Google Workspace, Canva, and Trello.
I am a fast learner so whatever project management tools your team use, onboarding me into your team can be quick.
Ultimate Guides / Pillar Posts
Ultimate guides are pillar posts for your website. These are the types of content to continually link to on your site and done right, other websites link to your site as a reference.
It is an organic method to build your website’s backlink profile, in turn, earning domain trust with search engines and brand trust in your industry.
These are essential for organic growth from SEO. The process for these is to research existing content, then make your pillar post better. Not necessarily longer, but certainly more user-orientated.
Tutorials for SaaS companies
Content marketing for SaaS providers can be more effective with detailed walkthroughs of various features.
Demonstrations perform better than a list of features that leave the details to the user’s imagination.
I do not do video tutorials; however, my tutorials do contain screenshots making it easy to piece together a presentation video and then add a voiceover to the presentation.
It is an affordable method to make video tutorials on a budget!
I.T and B2B Technology Copywriting
One of my strengths is the ability to understand complex topics, then explain things in the copy in laymen’s terms.
My first dive into tech copywriting was for a B2B MFP firm headquartered in London, UK. Copylogic.co.uk. They have since been acquired. Despite not owning or operating a multifunctional printer, multiple tutorials, guides, and troubleshooting tips were provided in the blog section as part of their content marketing campaign.
These can be viewed on the Archive.org website.
e-Course creation requires a lot of research and the ability to enthuse buzz into the course materials, getting learners excited to progress.
Courses can be designed around e-learning platforms, or, businesses can take a different approach and have niche e-courses created to benefit their users. The Canva Design School is an example of that.
eBook Writing / Report Writing
eBooks are downloadable assets that serve multiple marketing purposes. White papers, case studies, or simple reports to use as lead magnets to increase email subscribers.
If emails form the backbone of your marketing campaigns, eBooks are the number one tool to grow your email list.
Landing Page Optimization
Landing pages are ideal for minimizing distractions and putting one offer front and center. These are mostly used for sign-up pages, and for PPC landing pages. In particular, local area pages for service websites such as local plumbers, electricians, roofers, etc.
With an optimized page focused strongly on the benefits of your product or service, and the target audience persona in mind, conversions rates are higher.
To discuss your content requirements, kindly fill in the brief form below and reference any particular service you are interested in.