Digital Marketing Help for Solo Businesses
Stores have signage above the front door. On a website, every page is a front door. The top of the page is your prime real estate. For years, I made a living helping businesses make the most of “above the fold” content, while strengthening the messaging with SEO copy that engaged and built credibility. Getting … Read more
Streamline your WordPress workflow with 5 simple, plugin-free strategies to speed up your blogging process and eliminate those repetitive tasks. We’ve all been there—uploading, resizing, rewording, and adding the same HTML over and over. Sound familiar? That used to be me too. Until I realized: I didn’t need another plugin. I needed a better process. … Read more
Comparing Rank Math Vs Yoast, or even The SEO Framework, isn’t fair to any! Each is a good option for ‘some’ people. Find out which one is the right one for you! Choosing an SEO plugin can feel like walking into a hardware store with a vague idea that you need “tools”,—but you’re not sure … Read more
If you’ve ever embedded a YouTube video on your WordPress site, you may have noticed that it slows down your page speed. That was exactly my issue when I checked my site with Google PageSpeed Insights. My performance score was stuck at 62 on mobile, and one of the biggest culprits was the YouTube embed. … Read more
Struggling to get eyes on your business blog? You’re not alone! Many people discover that starting a blog is easy and beneficial to their bottom line, but soon learn that building an audience is much harder. A blog on a business website won’t do anything if it fails to get readers to take action. Understanding … Read more
Building a content calendar may sound a bit mundane, but trust me, it’s a game-changer for anyone in the content creation biz. So, what exactly is a content calendar? Simply put, it’s a schedule that outlines when and where you’ll publish upcoming content. Whether you’re a solo blogger or part of a massive marketing team, … Read more
In 2022, The New York Times acquired Wordle – a popular and free word game – for a price in the 7-figure region. Why? Because it’s interactive content and that’s a type of content that’s proven to increase user engagement. … or in the case of the NYT, increase subscribers. How many of you reading … Read more