Content drives business online.
Your website content sells your products and services and can drive referral traffic when it is optimized with SEO best practices.
I’m a resourceful freelance writer with 10-years’ experience in multiple industries, competent with WordPress, and I excel at research.
Discover my 3-Step Process to Create YOUR Content
Through any of the writing services below, I can help meet your business’ content needs.
Copywriting is the foundation for every piece of content that is part of a sales and marketing funnel.
The intended purpose is to guide prospects from the top of the funnel, through the middle stages, then finally close the deal with a sale, an appointment, or a booking confirmation. Whatever your ask is, the call-to-action gets the user to take the action your business needs.
All website copywriting incorporates best practices for Search Engine Optimization.
I can provide assistance in piecing together a marketing funnel for your products or services.
Ultimate Guides / Pillar Posts/ Tutorials for SaaS companies
Ultimate guides are pillar posts for your website. These are the types of content to continually link to on your site and done right, other websites link to your site as a reference.
It is an organic method to build your website’s backlink profile, in turn, earning domain trust with search engines and brand trust in your industry.
These are essential for organic growth from SEO. The process for these is to research existing content, then make your pillar post better. Not necessarily longer, but certainly more user-orientated.
Tutorials for SaaS companies are terrific for content marketing and long-form blog posts and can boost confidence in purchasing decisions when people see a demonstration of what your SaaS products can do.
Demonstrations perform better than a list of features that leave the details to the user’s imagination.
I do not do video tutorials; however, my tutorials do contain screenshots making it easy to piece together a presentation video and then add a voiceover to the presentation.
It is an affordable method to make video tutorials on a budget!
eBook Writing / Report Writing
eBooks are downloadable assets that serve multiple marketing purposes. White papers, case studies, or simple reports to use as lead magnets to increase email subscribers.
If emails form the backbone of your marketing campaigns, eBooks are the number one tool to grow your email list.