Content drives business online.

Your website content sells your products and services and can drive referral traffic when it is optimized with SEO best practices.

I’m a resourceful freelance writer with 10-years’ experience in multiple industries, competent with WordPress, and I excel at research.

Discover my 3-Step Process to Create YOUR Content

1. The Research Phrase

Every project starts with intensive research to….

  • Get familiar with your product inventory or services offered
  • Research your industry and area of expertise
  • Identify your target customers
  • Research your business, and industry, and find angles into niches to reach potential customers.

Bottom line: It’s intensive research. We’re talking keywords, competition, industry vertical, target audience, and market research.
I go beyond in the research phase, making certain you get results-focused web copy!

2. Keyword Research…. Done for You
Relevant content begins by understanding what your customers wants to know. They’ll use search engines to research that.

I research what your customers research using Google’s Autosuggest feature.

You can do this yourself, or let me handle it as part of my service at no extra cost. I use a software program that taps into the Autosuggest algorithmic processes used by all three major search engines and a few of the largest e-Com sites online.

3. The Written Process

The audience understanding (your customer) is critical at this stage to craft relevant content that does two things.

  1. Attracts readership
  2. and engages

The first two stages always lay the groundwork for crafting content that just works. The first stage identifies a specific customer profile, and the second identifies the problems, questions, and the mindset of someone in that audience.

The finished piece is content that speaks directly to each person attracted by the catchy, and explanatory headlines used to draw people into your site. As though it’s written just for them.

And get this: Every person to be researching the same topic using the exact, or related keyword phrases will also be drawn to the content because I include LSI keywords in your content.

This is how I can get your business organic audience growth.

Through any of the writing services below, I can help meet your business’ content needs.

Copywriting 

Copywriting is the foundation for every piece of content that is part of a sales and marketing funnel.

The intended purpose is to guide prospects from the top of the funnel, through the middle stages, then finally close the deal with a sale, an appointment, or a booking confirmation. Whatever your ask is, the call-to-action gets the user to take the action your business needs.

All website copywriting incorporates best practices for Search Engine Optimization.

I can provide assistance in piecing together a marketing funnel for your products or services.

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Ultimate Guides / Pillar Posts/ Tutorials for SaaS companies

Ultimate guides are pillar posts for your website. These are the types of content to continually link to on your site and done right, other websites link to your site as a reference.

It is an organic method to build your website’s backlink profile, in turn, earning domain trust with search engines and brand trust in your industry.

These are essential for organic growth from SEO. The process for these is to research existing content, then make your pillar post better. Not necessarily longer, but certainly more user-orientated.

Tutorials for SaaS companies are terrific for content marketing and long-form blog posts and can boost confidence in purchasing decisions when people see a demonstration of what your SaaS products can do.

Demonstrations perform better than a list of features that leave the details to the user’s imagination.

I do not do video tutorials; however, my tutorials do contain screenshots making it easy to piece together a presentation video and then add a voiceover to the presentation.

It is an affordable method to make video tutorials on a budget!

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eBook Writing / Report Writing

eBooks are downloadable assets that serve multiple marketing purposes. White papers, case studies, or simple reports to use as lead magnets to increase email subscribers.

If emails form the backbone of your marketing campaigns, eBooks are the number one tool to grow your email list.

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