Struggling to get eyes on your business blog? You’re not alone! Many people discover that starting a blog is easy and beneficial to their bottom line, but soon learn that building an audience is much harder. A blog on a business website won’t do anything if it fails to get readers to take action. Understanding … Read more
Building a content calendar may sound a bit mundane, but trust me, it’s a game-changer for anyone in the content creation biz. So, what exactly is a content calendar? Simply put, it’s a schedule that outlines when and where you’ll publish upcoming content. Whether you’re a solo blogger or part of a massive marketing team, … Read more
In 2022, The New York Times acquired Wordle – a popular and free word game – for a price in the 7-figure region. Why? Because it’s interactive content and that’s a type of content that’s proven to increase user engagement. … or in the case of the NYT, increase subscribers. How many of you reading … Read more