Clarity-focused, search-friendly content written for owner-operated businesses.
Most small business owners want to publish content, but finding the time — or the headspace — is a challenge. Between bookings, admin, and simply keeping things moving, the blog is usually the first thing that slips. When posts do get written, they’re often rushed, inconsistent, or not structured in a way that helps new visitors find you.
That’s where this service comes in.
If you’d like your content handled properly from the start — clear structure, helpful layout, visuals included, and written in your natural tone — this is the simplest way to get it done.
Why I Offer This Service
I’ve spent a lot of time looking at independent business websites — both as a writer and while running my own — and one thing stands out:
Most of the content is genuinely good.
It just isn’t positioned in a way that helps new people discover the business.
A lot of owner-operated sites use their blog for personal stories, behind-the-scenes updates, or things they feel strongly about. All great. But with a small shift in angle or structure, those same posts can attract people who are searching for the service you offer.
I often see blog posts titled things like “My Favourite Breed?” — honest, meaningful stories that matter to the business owner. There’s nothing wrong with that. But with a small shift, those same stories can also help new people discover your website.
If the post is really about a specific dog or a memorable experience with a particular breed, a title like:
“The Jack Russell Terrier: The Story of [Dog’s Name] and Me”
keeps the heart of the story, but gives it clearer shape and a better chance of appearing when people search for that breed.
That’s the intention behind this service:
taking the ideas, stories, and experience you already have — and presenting them in a way that’s structured, readable, and discoverable.
How This Helps Your Business
When content is built properly from day one, everything becomes easier:
- posts are readable and skimmable
- search engines understand the structure
- your voice comes through clearly
- visitors stay longer
- your website becomes a genuine asset rather than just an online presence
- you don’t need a content refresh unless your business direction changes
This service gives you that foundation.
It’s the calm, clean “everything handled” option — especially if you want content that grows with your business.
What You Get
Here’s how your posts are put together…
Well-Structured, Search-Friendly Posts
Clear headings, a natural flow, and writing that reflects your own tone — warm, direct, friendly, or calm. Everything is crafted to help both readers and search engines understand the page.
A Featured Image (Included by Default)
Every post includes one professional, WebP-formatted featured image designed in Canva Pro, sized to fit your website, and optimised for fast loading.
SEO Foundations — Nothing Over the Top
- headings structured properly
- clean internal links
- a helpful meta description
- sensible, non-aggressive keyword targeting
This isn’t technical SEO — just clarity that helps you get seen.
Upload Support
I can upload the posts directly to your CMS (WordPress, Shopify, etc.) or deliver them via Google Docs if you prefer to publish yourself.
Optional: Getting GSC or GA4 Set Up
If you’re not already using Google Search Console or GA4, I can help you get the basics in place. These tools shape how your content evolves over time, and they’re invaluable for understanding what’s working.
Who This Is For
- local service providers
- tradespeople
- wellness practitioners
- creatives
- consultants
- owner-operated businesses with a website
- anyone who wants consistent content written properly, without the pressure of doing it themselves
Pricing
Pricing is included here simply so you know upfront and don’t have to ask.
- £50 per post (generally around 1,000 words)
- Featured image included as standard
- Additional in-content images available if you want them
If you’d like regular content, monthly retainers are available and priced to keep things affordable over the long term. You can choose weekly, twice-weekly, or three-times-a-week schedules depending on what suits your business.
There’s no contract pressure — just flexible support. Choose a pace that feels manageable.
If You’d Like to Ask a Question
You don’t need to be “ready to order” to get in touch.
If you want to talk through your ideas, see if your current content has potential, or ask how this might fit into your website, you’re welcome to email me:
I work with a small number of clients at a time, so availability can vary — but if you feel this might help your business, I’d be happy to hear what you’re working on.