It’s difficult to summarise what it’s like working with me without it sounding like self-promotion. So instead, I fed years of client feedback into an AI and asked it to find the pattern.
The consensus:
Several long-term clients specifically mentioned tone — the ability to write in a way that matched their brand without being asked twice.
Communication ran through almost every review: responsive, clear, and honest when something wasn’t straightforward.
One client noted the rates were undervalued. A few others came back for years.
In terms of over-delivery, that’s a theme that runs consistently and it was intentional. My motto has always been to under promise. I don’t claim to be an expert because there’s always someone who will know more than me. I learn what I need to and don’t promise what I can’t deliver.
The projects have ranged widely — blog content for small businesses across the UK, US, Canada, and Australia, SEO copywriting for tradespeople, and PDF reports for lead generation.
Many of these business owners didn’t know what I was doing. They were paying an agency, the agency would do the diagnostics, I would get the brief and deploy the solution.
The people who hired me weren’t beginners. Many of them were experienced marketers, site owners, and managers who knew exactly what needed doing and why. They just needed someone reliable to execute it. They’d share the brief, explain the goal, and I’d deliver.
Over enough years and enough projects, it added up to something no single course could teach. The thinking of people who knew what they were doing, passed on through the work itself. Proper on-the-job training, the way an apprentice would learn.
Ultimately, it taught me how to spot where a website loses people.
If you feel your website, or even a single page on your website isn’t performing as you’d hoped, get in contact with me and we can figure it out together.
Best
Robert